Custom Design Generators for more social proof

Yes, Bluepic's Website Widget lets you embed any Design Generator directly on your event website, exhibitor portal, or registration confirmation page. This works via iframe (HTML or JavaScript). Usage of widgets embedded on your website is tracked by our Analytics Dashboard and can be reviewed by you.

Bluepic's Analytics Dashboard shows you how your Design Generators are being used, for your whole team and for each campaign individually:

• number of generated designs and how they were shared (download, LinkedIn, Instagram, Facebook, X, WhatsApp, or email)
• which graphic templates and campaigns are most popular
• how usage develops over time and at which point your campaign generates the most engagement
• every LinkedIn post created via Bluepic, with author, caption, and clicks on the links in the caption
• views and downloads of campaign assets such as PDFs or videos

That gives you an at-a-glance view of which events and which graphic templates generate the most activity. You can easily estimate ROI (return on investment): compare the cost of your Bluepic plan with the organic reach generated by the shared graphics. For example, if 150 exhibitors each share a LinkedIn graphic and each exhibitor reaches an average of 500 connections, that's a potential reach of 75,000 professionals.

That depends on the size of your event community and their networks. An example: if a conference activates 50 speakers and each speaker has an average of 2,000 LinkedIn connections, the speaker campaign alone generates a potential reach of 100,000 professionals. Add 100 attendees with an average of 400 connections and you can add another 40,000 potential reached professionals. The more stakeholder groups you involve (speakers, exhibitors, attendees, partners) the more the reach multiplies.

No, users of a Design Generator don't need a Bluepic account or app installation. They simply open the link to the Design Generator or Design Toolkit in any browser, fill in the fields, and download their graphic or post directly to social media. Only for the LinkedIn integration (profile import and direct posting) do users connect their LinkedIn account once. The entire process works instantly and without barriers.

Plan for one to three days to get your graphic templates exactly the way you want them. From an existing preset, a Design Generator can be live in a few minutes. Building a custom graphic template from a blank canvas typically takes 30 to 60 minutes, depending on its complexity and your experience with design software. To work with Bluepic you need no onboarding call, no installation, and no paid plan: you can sign up for free and start right away.

Yes, Bluepic's Website Widget can be embedded on any webpage, including registration confirmation pages or exhibitor portals. This way, attendees or exhibitors can create and share a personalized graphic right after registering. Additionally, Bluepic offers an API that allows you to programmatically generate personalized graphics from your registration system, CRM, or email tool.

Yes. Most trade fair operators create a separate Design Toolkit per event, each with its own branding, templates, and target groups. The Analytics Dashboard lets you track performance per graphic template and per campaign.

The rule of thumb: one credit is consumed each time a user of a Design Generator exports a personalized graphic, whether they download it or share it, for example on LinkedIn. So calculate the number of people you want to activate and multiply it by the number of graphic templates per person. For example: a trade fair with 300 exhibitors and 3 templates (LinkedIn post, Instagram story, email signature banner) comes to up to 900 credits if every exhibitor uses all three. In practice, not everyone uses every template. A usage rate of 30–50% is realistic. That would mean 270–450 credits. Exporting the same graphic again is not charged twice, and exports by logged-in team members in private campaigns are free.

The PRO plan with 1,000 credits per year covers a small to mid-sized trade fair. Additional credits can be added at any time in steps of 100 for 1 EUR per credit per year. Organizers running multiple events per year or with large exhibitor numbers should consider ENTERPRISE with an individual credit volume. The FREE plan with 200 credits per year is suitable for getting to know Bluepic.

Yes, Design Generators work entirely in the browser and are therefore perfectly suited for virtual and hybrid events. Attendees, speakers, and sponsors can create and share their graphics from anywhere. The website widget can be embedded on virtual event platforms, and the API enables automated graphic generation, for example, triggered by an attendee registration.

No, Bluepic is used across multiple industries. Universities use it so that students and faculty can create brand-compliant social content. Retail and franchise brands use it to equip store managers with localized marketing materials. Associations and NGOs use it for campaign toolkits. Any organization that needs to empower non-designers to create on-brand visuals benefits from Bluepic.

The best way is a Design Toolkit: a curated template gallery shared through a single link. You create the toolkit, add your event templates, and send the link to your exhibitor list. Each exhibitor opens the gallery, selects the right graphic template, and fills in their details. They then download the personalized graphic and share it on social media.

Attendee advocacy means your event participants become active ambassadors for your event. When attendees share their participation on LinkedIn or other channels, they authentically promote your event within their network. This way, your event reaches audiences that would be difficult or expensive to reach through traditional marketing. Bluepic supports attendee advocacy by making the creation and sharing of personalized graphics as easy as possible.

Yes, organic reach through personal networks is more credible and sustainable than paid advertising. A concrete example: if your Bluepic plan costs 1,000 EUR/year and you activate 300 stakeholders who each share a graphic on LinkedIn, you generate hundreds of organic posts in professional networks. Comparable visibility through LinkedIn Ads would quickly cost several thousand euros. For comparison: 100,000 impressions on LinkedIn cost roughly 3,000 to 5,000 EUR through paid ads, depending on the target audience (estimate based on typical LinkedIn CPMs, as of 2026). An additional advantage: content from real people achieves significantly higher engagement rates than corporate ads.

Social proof means your event's visibility is amplified by the people who participate in it. When 200 exhibitors each share a branded "Visit us at booth X" graphic on LinkedIn, that's 200 organic posts potentially reaching tens of thousands of professionals in their networks. Bluepic makes this possible by removing the effort barrier: exhibitors don't design anything, they fill in a form. The result is a measurable increase in social media content related to your event.

Bluepic works for any type of event where stakeholders bring their own networks. It's particularly effective for trade fairs and industry conferences (exhibitors and speakers with large LinkedIn networks), conferences and summits (speakers share their sessions, attendees share their participation), award ceremonies (winners and nominees share their recognition), and association or member events.

The best approach is to keep the barrier as low as possible. With Bluepic, you provide your attendees with graphic templates that can be personalized in just a few clicks. Attendees don't need to design anything, create a Bluepic account, or install an app. They simply fill out a short form and can then share their personalized graphic directly on LinkedIn. Your attendees can access the templates via link, through an embedded widget on your website, or as a Design Toolkit.

Bluepic replaces the shared template file with a locked form. You build a graphic template once in the Template Builder and publish it as a Design Generator. Your stakeholders design nothing, they fill in a form, and the result can be downloaded immediately or posted straight to LinkedIn. No account and no installation are required. Hand out an editable file instead — from Canva, PowerPoint or anything else — and it stays editable: colors, fonts and layout can all be changed, and you don't find out what was actually produced. The Analytics Dashboard shows you exactly how your templates are being used.

Bluepic lets users of a Design Generator connect their LinkedIn account. That gives them two things: they can import their profile picture, name, and company into Bluepic and personalize the graphic template with a single click, and they can post the finished graphic straight to LinkedIn. As an event organizer, you can suggest a caption for that post automatically. You also see additional information about LinkedIn posting activity in your Analytics Dashboard.

Leading German trade fair operators like Koelnmesse, NürnbergMesse, Messe Karlsruhe, Messe München, and Messe Bremen actively use Bluepic for their events. Bluepic is also present internationally, for example, at FieraMesse Bolzano in South Tyrol and Koelnmesse Inc. in the USA. Beyond the major trade fair companies, event agencies like tmf dialogue marketing, MEET GERMANY, and ECENT work with Bluepic to run social proof campaigns for their events.